Advertising with Birds Queensland
1.0 About Birds Queensland
Birds Queensland (BQ) is a voluntary Queensland-based organisation with a membership spread throughout the State but with the majority in the south east corner. We also have members in northern New South Wales, ACT, Victoria and Western Australia.
The aim of Birds Queensland is to promote the scientific study and conservation of birds by all means possible, with particular reference to the birds of Queensland. Birds Queensland is the registered trading name of the Queensland Ornithological Society Inc.
Our members come from many backgrounds and have widely differing levels of knowledge about birds. They share an interest in and enjoyment of birds and birding in a wide variety of activities. We have monthly meetings with guest speakers, as well monthly camps and fortnightly walks.
We offer advertising opportunities in our newsletter for you to promote your product, services or accommodation.
Membership Total : circ 780 (including family memberships)
2.0 Newsletter options
2.1 Newsletter information
Our Newsletter features information on activities for members, and articles on Queensland native birds and related topics.
In addition to our 780 members, the Newsletter is also exchanged with other conservation groups, so it goes to a wider audience.
The Newsletter is published as a hard copy although some members elect to download their copy from the Birds Queensland website. The downloadable version is in full colour whilst the hard copy has coloured front and back pages (both sides) and the remainder in black and white.
| Annual frequency: | Monthly (excluding January) |
| Format: | A4 print, and for members only as a download |
| Typical size: | 16 pages |
| Column width: | 1/2 page |
| Total size of readership: | 1,000 people (estimated) |
| Receipt of printed version: | circ 460 people |
| Receipt of email version: | circ 320 people |
Currently, the cover pages (1,2 - 15,16 currently) are printed in colour, and the electronic version is completely coloured. The center pages can also be printed in colour if required.
It is not currently anticipated that advertisements will be included on pages 1 and 2. Advertisements on the last 2 pages must be coloured.
2.2 Advertising options
- Advertisement
- Classified ad
- Insert
2.3 Advertisement sizes In Newsletter
Advertisements of 1/16 of a page (equivalent to 9-10 lines in one column) are available in black and white only.
2.4 Classified Ads
Classified ads can be up to 50 words in length (equivalent to 5-6 lines of text) including the subject title, phone numbers and email or website addresses. These are text-based advertisements only. They may consist of a 'subject title' no longer that 3 words in length. Classified ads are in black/white only.
2.5 Inserts
Printed inserts are to be provided by the Advertiser with sufficient for all printed copies.. These are to be of no greater than A4 and on no thicker than 90gsm stock. BQ can arrange for its Newsletter printer to quote for the printing of the inserts if required.
The insert graphic (provided by the Advertiser in a suitable format) will be appended to the electronic version of the Newsletter.
3.0 Advertising rates
All prices include GST.
3.1 Newsletter advertisements
| Black & White | Colour | |
| Classified Ad | $20 | Not applicable |
| 1/16 Page | $35 | Not applicable |
| 1/8 Page | $50 | $60 |
| 1/4 Page | $100 | $110 |
| 1/2 Page | $140 | $155 |
| Full | $200 | $225 |
NOTES:
- Prices are for a single publication. Rates for multiple ads can be negotiated.
- Locations of ads can be requested however the final locations are at the publisher's discretion without warning to the Advertiser.
- Birds Queensland members are entitled to a 25% discount.
3.2 Inserts
| Inserts (400 units) | $200 per single page |
